Top Ten Benefits of Smart Facebook Social Media Marketing

With almost a billion users, Facebook has become one of the biggest and most profitable sites of all times. What sets this site apart from most other sites is the element of social networking. Not only does Facebook have an incredibly large number of subscribers, but its subscribers use the site on a daily basis. This social media site has opened up a new window of opportunity for online marketers.

Have you started using Facebook marketing for promoting your products and services yet? Do you know how Facebook can help you strengthen your brand identity and increase the value of your brand? Do you know how useful Facebook can be to your business? You can create a Facebook fan page for your business and Take a look at ten of greatest benefits of using Facebook social media marketing:

1. Setting up a Facebook fan/business page helps you gain the attention of the search engines. Google and other search engines quickly index Facebook fan pages on the basis of the keywords you use in the business page title.

2. You can use the Facebook fan page or business page to inform your fans and clients about your latest products, events, services and offers.

3. As Facebook is highly supportive of social media marketing, you can easily create new service campaigns and product pages on this site.

4. Your Facebook fan page or business page can be a great tool for promoting your brand. By adding interesting images, videos and information, you can garner the attention of people who use Facebook on a daily basis. Not only does this help your spread awareness regarding your brand, but it also helps you to broaden your customer base.

5. Facebook, like any social media site, thrives on interaction between members. It gives you a golden opportunity of communication with your customers on a personal level. It helps you find what people really thing about your website, and it helps you built brand loyalty.

 6. You can use the Facebook page to showcase your expertise. For instance, if you own a web designing company, you can showcase all your work through photos. This will help you generate leads.

 7. You also derive a strong organic SEO advantage by building a powerful profile on Facebook. If you business pages and subsidiary pages on Facebook are viewed and liked by a number of users, it may also push up the value of your main business website.

8. Not all businesses have a Facebook profile. And even among the people who have a page, not many know how to use it well. By creating a cool Facebook profile and updating it regularly, you can build find favor with the younger demographic.

 9. While there is no surefire way of going viral on Facebook, any organization that keeps on posting interesting statuses, photos and videos has a chance of hitting the goldmine. When this happens, your fan base can increase many times and your brand can get tremendous exposure.

10. In addition to augmenting your social media marketing efforts, your Facebook business page can also help you drive valuable traffic to your business site. If you have a strong fan following, you can get hundreds of visits on your blogs or website through your Facebook page.

Baca Versi Bahasa Indonesia: 10 Keuntungan terbaik facebook untuk Internet Marketing

Site Errors Breakdown

Today we’re announcing more detailed Site Error information in Webmaster Tools. This information is useful when looking for the source of your Site Errors. For example, if your site suffers from server connectivity problems, your server may simply be misconfigured; then again, it could also be completely unavailable!  Since each Site Error (DNS, Server Connectivity, and Robots.txt Fetch) is comprised of several unique issues, we’ve broken down each category into more specific errors to provide you with a better analysis of your site’s health.

Site Errors will display statistics for each of your site-wide crawl errors from the past 90 days.  In addition, it will show the failure rates for any category-specific errors that have been affecting your site.

If you’re not sure what a particular error means, you can read a short description of it by hovering over its entry in the legend.  You can find more detailed information by following the “More info” link in the tooltip.


We hope that these changes will make Site Errors even more informative and helpful in keeping your site in tip-top shape.  If you have any questions or suggestions, please let us know through the Webmaster Tools Help Forum.

Baca Versi Bahasa Indonesia: Fitur Situs Error pada Google Webmaster Tools

Rich snippets guidelines

Webmaster level: All

Traditional, text-only, search result snippets aim to summarize the content of a page in our search results. Rich snippets (shown above) allow webmasters to help us provide even better summaries using structured data markup that they can add to their pages. Today we’re introducing a set of guidelines to help you implement high quality structured data markup for rich snippets.

Once you’ve correctly added structured data markup to you site, rich snippets are generated algorithmically based on that markup. If the markup on a page offers an accurate description of the page’s content, is up-to-date, and is visible and easily discoverable on your page and by users, our algorithms are more likely to decide to show a rich snippet in Google’s search results.

Alternatively, if the rich snippets markup on a page is spammy, misleading, or otherwise abusive, our algorithms are much more likely to ignore the markup and render a text-only snippet. Keep in mind that, while rich snippets are generated algorithmically, we do reserve the right to take manual action (e.g., disable rich snippets for a specific site) in cases where we see actions that hurt the experience for our users.

To illustrate these guidelines with some examples:

  • If your page is about a band, make sure you mark up concerts being performed by that band, not by related bands or bands in the same town.
  • If you sell products through your site, make sure reviews on each page are about that page’s product and not the store itself.
  • If your site provides song lyrics, make sure reviews are about the quality of the lyrics, not the quality of the song itself.

Source: http://googlewebmastercentral.blogspot.com/2012/10/rich-snippets-guidelines.html
Versi Bahasa Indonesia:  Panduan Menggunakan Google Rich Snippets Tools yang Baik